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1/12/2003
- © Metal
Rules Magazine
This is an excerpt from a five page story in Metal
Rules Magazine, Issue #15, on sale now. Reprinted with permission of the
publisher.
MR: I saw a car commercial not too long ago using "Thick As A Brick."
How
did that come about?
IA: Well, through my publishers, Chrysalis Music, who phoned me up and
said
there's this company, Hyundai, and they want to do an ad using
some music
from "Thick As A Brick" and they need your permission
and I said, "Well, I
don't have a problem with that," but given that they wanted
to re-record a
sort of 30 or 60 second version of it, I said, "Well fine, but if
they're
going to re-record it, maybe they want me to do it for them, because
I can
do that pretty quickly."
So we agreed that I would re-record it and they sent me a story board,
and
specific timings, and I had a pretty good idea of how the ad was going
to
run. I just put together a couple of different versions and sent it back
to
them. And then they tore them apart and put them back together in a slightly
different order, which wasn¹t actually the way I intended it to
be anyway,
but for whatever reason they edited it the way they wanted it run but
it¹s
me playing. They left off all the nice flutey bits at the end, which
was the
best bit, but it is actually me playing. So I took about three hours
to play
a few different instruments on that and put it together.
MR: Well, it's aired quite a bit over here, for what it¹s
worth. I don¹t
even remember what car it is.
IA: Well, they could have sent me the money or maybe about seven cars!
(Laughs)
MR: Or maybe a wheel?
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